Nahar Group has launched a new brand campaign for its Amaryllis project, titled ‘verified smart.’ Positioning itself as the provider of ‘smart homes for smart people,’ the company seeks to revolutionize the real estate sector by focusing on modern smart homes tailored for today’s customer demographic. The campaign capitalizes on the insight that individuals aspire to be ‘verified’ on social media, creating a sense of uniqueness. In a similar vein, the campaign emphasizes the concept of ‘smartness.’

Amaryllis Towers, the latest offering from Nahar’s Amrit Shakti, caters to consumers seeking well-planned residential setups with smart home automation and amenities in a prime location. The property offers affordably priced 1, 2, and 3 BHK homes starting at just Rs 1.09 crore.

Manju Yagnik, Vice-Chairperson of Nahar Group and Senior Vice President of Naredco-Maharashtra, remarked, “Amaryllis Towers provides homes with ample space designed for optimized layouts, a well-connected location, and state-of-the-art amenities. As customers increasingly adopt a digital lifestyle, a surge in demand for smart home accessories is expected.”

Given the prevalence of digitization and automation in contemporary living, the real estate sector must promptly embrace this trend. Creating modern smart homes is crucial to establishing an ergonomic environment that enhances the quality of life. Consequently, smart interiors are transitioning from being a luxury to becoming a necessity for homes.

Casagrand has introduced Casagrand Southbrooke, an expansive and affordable residential community priced at Rs 2,999 per square foot. This community is situated within a forward-looking 10-acre land parcel and encompasses 671 sophisticated and aspirational 1, 2, and 3 BHK apartments. Conveniently located just 5 minutes from Kelambakkam, Casagrand Southbrooke stands out as the sole children-themed residential enclave in the area, offering an impressive array of 85+ lifestyle amenities.

Designed as a well-planned gated community, Casagrand Southbrooke showcases meticulous planning with 1.3 acres of verdant greenery and 1.2 acres of central podiums landscape. Vimesh P, Senior Vice President of Marketing at Casagrand, emphasized, “Affordable homes are often associated with compact and cramped spaces, lacking in comfort and proper ventilation. Casagrand, through its innovative residential approach, has established itself as a prominent name, addressing these concerns.

Moreover, it is the only project with a children’s theme in this region. With this launch, we are confident in strengthening our ties with every aspiring homebuyer, ensuring they benefit from the project’s grandeur and convenience.”

Greenply Industries, a leading manufacturer of plywood, block boards, decorative veneers, flush doors, and related products, has made a commitment to prioritize the health and safety of carpenters and contractors, as well as environmental concerns. The company is focusing on product innovation with zero emissions (E-0) and implementing health and wellbeing programs for its stakeholders, recognizing their crucial contributions to the industry.

Greenply’s E-0 product innovation specifically targets the health and wellbeing of carpenters and contractors who are frequently exposed to harmful emission gases from plywood during interior applications. The zero-emission plywood (E-0) developed by Greenply eliminates formaldehyde emissions, providing a safer working environment and reducing health hazards for the community.

The E-0 innovation has already reached more than 1 million households, and Greenply continues to raise awareness among its stakeholders through various communication channels. In a move towards environmental sustainability, Greenply has achieved Forest Stewardship Council (FSC) certification for its plantations in Tizit, Nagaland, ensuring ecological harmony and assuring consumers that the sourced products are sustainable.

As part of its commitment to employee safety, Greenply offers accident insurance coverage of Rs 4 lakh to its contractor partners through a leading insurance partner. Sanidhya Mittal, Joint MD of Greenply Industries, expressed, “We believe it is our responsibility to provide opportunities and support to carpenters and contractors associated with Greenply throughout India. Recognizing their contributions and providing them with medical, educational, and other support aligns with our core values of care and inclusive growth.”

In addition to these initiatives, Greenply runs Green Samriddhi, a relationship program for the contractor and carpenter community. This program involves regular upskilling training programs in collaboration with the Furniture & Fittings Skill Council (FFSC) and provides digital interventions to enhance business operations.

Trehan Iris has secured a lease for approximately 2.75 lakh sq-ft of space in Iris Tech Park, situated in Sector 48, Gurugram. Spanning three towers, Iris Tech Park stands as a prominent landmark on Sohna Road. Within this expansive tech park, multiple brands from various sectors now occupy 2.75 lakh square feet of the total 3.36 lakh square feet project area.

Among the noteworthy lessees are prominent brands such as Stago India, Investor Clinic, Data Bridge Market Research, Applicable AI, Windy Street, AIG Business Solutions, Prometric Testing, Prospecta Soft Trans American Information Systems, Oodles Technologies, State Bank of India, Bullmen Realty, India Accelerator, Hear.com, and Mayekawa India.

Additionally, two floors in the building have been leased to McDonald’s, complete with a drive-through facility. Abhishek Trehan, Executive Director of Trehan Iris, expressed, “We have successfully leased out more than 70% of the total area and are eager to collaborate with many other esteemed brands.” The strategic location of Iris Tech Park ensures easy accessibility to NH 8, the Golf Course Extension, HUDA City Centre, and the Southern Peripheral Road (SPR).