Nahar Group has launched a new brand campaign for its Amaryllis project, titled ‘verified smart.’ Positioning itself as the provider of ‘smart homes for smart people,’ the company seeks to revolutionize the real estate sector by focusing on modern smart homes tailored for today’s customer demographic. The campaign capitalizes on the insight that individuals aspire to be ‘verified’ on social media, creating a sense of uniqueness. In a similar vein, the campaign emphasizes the concept of ‘smartness.’

Amaryllis Towers, the latest offering from Nahar’s Amrit Shakti, caters to consumers seeking well-planned residential setups with smart home automation and amenities in a prime location. The property offers affordably priced 1, 2, and 3 BHK homes starting at just Rs 1.09 crore.

Manju Yagnik, Vice-Chairperson of Nahar Group and Senior Vice President of Naredco-Maharashtra, remarked, “Amaryllis Towers provides homes with ample space designed for optimized layouts, a well-connected location, and state-of-the-art amenities. As customers increasingly adopt a digital lifestyle, a surge in demand for smart home accessories is expected.”

Given the prevalence of digitization and automation in contemporary living, the real estate sector must promptly embrace this trend. Creating modern smart homes is crucial to establishing an ergonomic environment that enhances the quality of life. Consequently, smart interiors are transitioning from being a luxury to becoming a necessity for homes.